Pitches stories to journalists, writes releases and keeps track of where a client is being covered.
PR executives pitch stories to journalists, write releases and track where a client gets covered. It is a relationship business, and the entry-level reality is a lot of follow-up emails and coverage reports. Indian PR is concentrated in Mumbai and Delhi NCR, with practice areas spanning corporate, consumer, technology and financial communications. The field is being squeezed from one side by shrinking newsrooms and expanded from the other by influencer and owned-channel work.
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Search all PR Executive institutesA mass communication or journalism background is common but not required. Writing ability and comfort with people are what actually matter.
Entry salaries are modest, comparable to other junior marketing roles. Earnings improve considerably at manager level and above, particularly in corporate and financial communications.
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Search Courses & Institutes for PR ExecutiveFewer journalists to pitch means less earned coverage available, while brands' own channels and creator partnerships have absorbed part of what PR used to deliver.
Press release drafting, media list building and coverage reporting are all substantially automated now, which has reduced the junior workload. Relationships with journalists and judgement about what is actually newsworthy are not things a tool supplies.