Turns campaign and customer data into decisions about where the next rupee of budget should go.
Marketing analysts turn campaign and customer data into decisions about where budget should go next. It sits between marketing and data, and it has been one of the clearest winners as Indian companies moved from spending on marketing to justifying marketing spend. The analysts who progress fastest add SQL to the standard analytics stack, because the interesting questions are rarely answerable inside a dashboard.
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Implements and maintains tracking so that the numbers everyone else reports are actually correct.
Runs experiments to lift the share of visitors who convert, which is usually cheaper than buying more traffic.
Statistics, economics, commerce or engineering all work. What matters is comfort with data plus enough marketing understanding to know which question is worth asking.
Increasingly yes. GA4 and dashboards cover reporting; anything beyond that needs querying the underlying data yourself.
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Generally yes at equivalent experience, and it opens a route into data analytics more broadly if you decide to switch.
Report generation and basic querying are increasingly automated, which removes the routine half of the job. Deciding what to measure, spotting when attribution is lying to you and translating a finding into a budget decision are judgement tasks that remain.