Runs rapid experiments across acquisition, activation and retention to move a single growth number.
Growth marketing managers run rapid experiments across acquisition, activation and retention to move one number. The role came out of startups and remains concentrated there in India, in fintech, consumer apps, gaming and ed-tech. It demands more analytical and product literacy than conventional marketing, and it suits people comfortable with most of their experiments failing. Pay is high because the role is judged on a metric rather than on activity.
Growth Marketing courses and training in Pune.
Explore domainPerformance marketing owns paid channels. Growth covers the whole funnel including product-led levers, referrals and retention, and is not limited to spending money.
Enough SQL to query your own data and enough product understanding to propose in-product experiments. You do not need to write production code.
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Funded startups and scale-ups, mostly in Bengaluru, Mumbai and Gurugram. Traditional companies rarely staff the role as such.
It has lowered the cost of running experiments — variants, landing pages and copy are cheap to produce now — which means the constraint is experiment design and statistical discipline rather than production capacity.