Runs day-to-day marketing execution across channels: campaigns, posts, basic reporting and coordination with agencies.
This is the standard first job in Indian marketing, and it is deliberately broad: a bit of social, a bit of search, campaign coordination and a weekly report. That breadth is useful for learning what you actually like, and dangerous if you stay in it too long, because generalists without a specialism are the easiest people to replace. The sensible plan is eighteen months of exposure followed by a deliberate move into performance, SEO, content or analytics.
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No. This is one of the more qualification-agnostic fields in India. Employers weigh certifications, a portfolio of live campaigns and demonstrable tool fluency more heavily than the degree.
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Entry offers are modest, generally lower than equivalent IT roles. Earnings improve quickly once you specialise, particularly into performance marketing or analytics.
Run something real — a small business account, your own site, a live ad campaign with your own money. Course certificates without campaign evidence do not differentiate you.
This role is directly exposed, because a large share of it is drafting posts, assembling reports and producing ad variants — all things AI does quickly. Treat it as a learning position and specialise within two years rather than settling into generalist execution.