Runs a partner network that sells on commission, managing payouts, fraud and partner quality.
Affiliate managers run a partner network that sells on commission — recruiting publishers, setting payouts, policing fraud and keeping the economics positive. In India the channel is largest in e-commerce, travel, fintech and gaming, where customer acquisition cost matters enough to justify a revenue share. The role is more commercial and more adversarial than most marketing jobs, because partners are motivated to claim credit they did not earn.
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Affiliates are paid on performance, usually a share of revenue. Influencers are typically paid upfront for reach. The commercial risk sits in different places.
Attribution and fraud. Deciding which partner actually caused a sale, and catching those who are claiming credit for traffic they did not generate, takes most of the analytical effort.
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E-commerce, travel, fintech, gaming and ed-tech, all categories where acquisition cost is high enough to justify revenue sharing.
Fraud detection and partner performance analysis have improved with machine learning, which helps the policing half of the job. AI-generated review and comparison sites have also increased low-quality affiliate supply, making partner vetting harder.