School of Internet Marketing

Training in email marketing as a direct advertising channel. Covers building relationships with prospects and customers, email campaign design and electronic communication strategies.

Training in blogging for content marketing and Google Adsense monetisation strategies.

Training in Google Analytics for web traffic analysis, audience insights and marketing performance reporting.

Training in Google Search Console and Webmaster tools for monitoring search performance, indexing and technical SEO analysis.

Training in Local SEO strategies to improve local search visibility for businesses. Part of the comprehensive Digital Marketing curriculum.

Training in Online Reputation Management including tracking, addressing and reducing negative brand impact on search results and social media platforms.

Training in Search Engine Marketing and Pay Per Click advertising using Google Adwords. Covers campaign setup, bidding strategies, ad formats, targeting methods and conversion tracking.

Training in Search Engine Optimization covering keyword research, on-page and off-page optimisation, Google tools, local SEO and analytics. Part of the comprehensive Digital Marketing curriculum.

Training in Social Media Optimisation and Social Media Marketing across platforms including Facebook, Twitter, LinkedIn and YouTube. Covers strategy development and social media consulting.